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Showing posts with the label Analysis

Rights of US Employees in Light of the Covid-19 Crisis

Article written by Smrithi Shibichakravarthy . Edited by Sugandha Nagariya . ABSTRACT (Gist of the Entire Article) The COVID-19 crisis has broad implications on a global scale. One of the major effects of this pandemic is a severe increase in unemployment rates, especially in countries like the United States. It is important that even in the light of the crisis going on, the rights of US employees are protected along with their best interest.  Human Resource Law has a major role to play in helping employees understand their rights and inform them of what action they can take to make sure that their employers do not take advantage of or mistreat them.  The Occupational Safety and Health Act of 1970, is an act passed with the intention of assuring the safety and health of the workers nation-wide.  It gave rise to Occupational Safety and Health Administration (OSHA) which works towards creating safe work environments and has established standards to be followed by companies

Why Developers Need to Register Themselves under the RERA Act?

Article by Ashish Kumar , Edited by Drishti Saigal . Real Estate Sector in India Real Estate sector is an amazing business in India. With a growing population, the demand is skyrocketing every day. If there ever was a business which assured profits, it is this one, well, at least almost! However, it is very important that the real estate should work smoothly and no disputes should arise related to real estates.  And if any dispute arises related to real estate then and it should be resolved as quickly as possible so that the development does not pause and keeps on continuing. Real Estate sector is one of the most crucial sectors of India. It helps in developing the infrastructure of the country. The real estate sector in India was a sector of over 100 billion US dollars in 2017. Real estate is one of the biggest employment opportunities generating sectors of the country.  Real estate sector contributes in about 5% to 6%  of the GDP of the country. With such a large se

All About Single Letter Trademark under Indian Trade Marks Act, 1999

Article by Sarthak Potdar . Intellectual Property is one of the most essential elements of the modern business. Intellectual property includes copyright, trademark, design, geographical indication, patent, industrial design, integrated circuit, which is a valuable asset of any company. It tries to create healthy competition; the manufacturer and traders can develop their products more effectively, without any theft of goodwill and Intellectual Property. Trade mark is a part and parcel of Intellectual Property Right. The Trade Marks Act, 1999 under Section 2 (zb) defines “trade mark” as a mark capable of being represented graphically and it is capable of differentiating the goods or services of one person from another and on the basis of goods, their packaging and combination, use of colours. The definition of ‘mark’ under Section 2(m) of the Act states that which enumerates a mark to include a device, brand, heading, label, ticket, name, signature, word, letter, numeral,

How Medical Professionals Can Brand Themselves in India

Article by Arpit Srivastava . Healthcare professionals, in India, are placed at a pedestal higher than any other profession and are worshipped as gods, for them being lifesavers. However, the gravity that each healthcare professional held 50-60 years ago is not the same now. India currently has a total of 840,130 registered medical practitioners and produces 50,000 new doctors every year. Hence too many doctors to be worshipped! And this is where the competition creeps in and then it's all about who wins the Game of Branding! A proper marketing and branding strategy is eminent to stay on par with your peers. For marketing, you should know your target crowd and devise out the strategy accordingly. In India, the crowd is of 2 types and in 50-50 ratio; the ones who 'have' access to technology and the ones that 'have not'. And hence a separate strategy is to be devised for both. For the technology accessible crowd, digital marketing has to be flawless.